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Virtual- the power of Instagram

  • May 08, 2024
  • 9:00 AM - 10:30 AM
  • Virtual event, link will be sent in email shortly



Join us for an interactive workshop tailored specifically for women small business owners eager to better understand the power of Instagram.

Led by Zoe Pirnie, owner of Village Virtual Assistance, who supports women entrepreneurs with social media, marketing and administrative support, this session is designed to give you some tools and tips to effectively leverage Instagram as a dynamic marketing platform for your local business. Zoe currently manages the instagram accounts of 10 small businesses in various industries and is eager to share what she has learned with the group. She will be reviewing a selection of SSWBN Instagram accounts during this session.

If you are interested in submitting yours to be reviewed, please email

In this engaging workshop we will go over:

  • Profile Optimization: Learn the art of crafting a compelling Instagram profile that captivates your audience at first glance. Discover how to write a compelling bio, select the perfect profile picture, and optimize your business details to attract potential customers.
  • Hashtag Mastery: Uncover the secrets behind using hashtags strategically to expand your reach and enhance discoverability. Explore the best practices for researching and selecting relevant hashtags tailored to your business niche.
  • Content Creation and aesthetics: Get inspired with content ideas tailored to resonate with your target audience. From engaging visuals to captivating captions, learn how to create content that tells your brand story authentically while fostering meaningful connections with your followers.
  • Instagram Reels: Are you using them? If you are weary of being on camera, we can discuss how to use this feature without showing your face.
  • Engagement Strategies: Unlock the keys to fostering a thriving community on Instagram through genuine engagement tactics. From responding to comments to initiating conversations and collaborations, learn how to cultivate meaningful interactions that foster brand loyalty and drive business growth.
  • Analytics and Insights: Gain insights into the metrics that matter and learn how to leverage Instagram analytics to track your performance, identify trends, and optimize your strategy for maximum impact.

Whether you're a budding entrepreneur or a seasoned business owner, this workshop is designed to provide you with actionable insights and practical tools to elevate your Instagram presence. 

Don't forget to support our quarterly charity, I Found Light Against All Odds.

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