South Shore Women's Business Network - Instagram for Small Local Business
Date: Thursday February 6
Time: 9:00am
Location: Virtual Event - Zoom Link will be sent out before the event
Join us for an interactive workshop tailored specifically for women small business owners eager to better understand the Power of Instagram.
Led by Zoe Pirnie, owner of Zoe Emilie Digital (formerly Village Virtual Assistance), who supports women entrepreneurs with social media, marketing and administrative support, this session is designed to give you some tools and tips to effectively leverage Instagram as a dynamic marketing platform for your local business. Zoe has been managing the instagram accounts of small local businesses in various industries for nearly a decade and she is eager to share what she has learned with the group. She will be reviewing a selection of SSWBN Instagram accounts during this session.
If you are interested in submitting yours to be reviewed, please email zoe@zoeemiliedigital.com
In this engaging workshop we will review:
Profile Optimization: Learn the art of crafting a compelling Instagram profile that captivates your audience at first glance. Discover how to write a compelling bio, select the perfect profile picture, and optimize your business details to attract potential customers.
Hashtag/Keyword Mastery: Uncover the secrets behind using hashtags and keywords strategically to expand your reach and enhance discoverability. Explore the best practices for researching and selecting relevant hashtags tailored to your business niche.
Content Creation and Aesthetics: Get inspired with content ideas tailored to resonate with your target audience. From engaging visuals to captivating captions, learn how to create content that tells your brand story authentically while fostering meaningful connections with your followers.
Instagram Reels: Are you using them? If you are weary of being on camera, we can discuss how to use this feature without showing your face.
Engagement Strategies: Unlock the keys to fostering a thriving community on Instagram through genuine engagement tactics. From responding to comments to initiating conversations and collaborations, learn how to cultivate meaningful interactions that foster brand loyalty and drive business growth.
Analytics and Insights: Gain insights into the metrics that matter and learn how to leverage Instagram analytics to track your performance, identify trends, and optimize your strategy for maximum impact.
This workshop is designed to provide you with actionable insights and practical tools to elevate your Instagram presence.
Next month's book club on Tuesday February 25th.
Typically, the book club will be on the 3rd Tuesday of the month - February will be the fourth Tuesday.
Support this quarter's charity - South Shore Stars
South Shore Stars is a nonprofit organization providing the highest quality early education and youth development programs for the communities south of Boston. Founded in 1970, we annually serve over 1,300 children and youth age newborn through 18 years.
