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South Shore Women's Business Network - Life Cycle of a Business
Marketing and Connecting with Ideal Clients with Mary Ahlfeld from Spellman Media Group
In 2026 the South Shore Women's Business Networks launched their "Life Cycle of a Business" series. This seriese explores what it takes to launch, grow, and sustain a business at every stage from idea to exit. The program blends education, real-world stories, and networking. This program aligns with SSWBN's mission to provide connections, coaching, collaboration, and community for women in business on the South Shore.
In this empowering session, Mary Ahlfeld, owner of Spellman Media Group, shares why marketing isn’t an expense — it’s an investment in your business’s growth. With an MBA and over 20 years of corporate marketing experience, along with her work as a photographer and videographer, Mary brings real-world insight into what actually drives results. You’ll learn how to clearly define your ideal customer, decide what goal your marketing should achieve, and understand what a strong return on investment really looks like. Walk away with practical tools to spend your marketing dollars wisely and grow your business with clarity and confidence.
Any questions about the Life Cycle of a Business events or other SSWBN events can be directed to info@SSWBN.org