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Canva Beyond the Templates: Designing Graphics That Actually Stop the Scroll
Creating a beautiful graphic doesn't always mean it will perform well on social media. In this workshop, Kate, Social Media and Marketing Chair of the South Shore Women's Business Network and founder of Back Up Virtual Assistance, will share the design principles she uses to help businesses create content that captures attention and drives engagement. We'll cover the fundamentals of designing for social media, including the 3-second test, white space, visual hierarchy, font pairing, pattern interrupts, and creating effective calls-to-action. Through live Canva demonstrations and real-world examples, you'll learn how small design decisions can make a big difference in how your content performs. Whether you're a small business owner, entrepreneur, or content creator, you'll leave with practical techniques you can immediately apply to create cleaner, more engaging, and more scroll-stopping graphics.
What to Bring: All you need is a Canva account and your creativity. We'll take care of the rest! Reach out to Kate at kate@backupvirtualassistance.com.